We observe that the striking posters of SINGH IS KINNG [on display in cinemas in the international markets] have the Punjabi (Gurmukhi) equivalent of the film title at the bottom.
An intelligent ruse to draw here is that the Punjabis will be the core audience in the UK and Canada, followed by all the diverse Asian communities who've been going gaga about the promos of the keenly anticipated title.
An intelligent ruse to draw here is that the Punjabis will be the core audience in the UK and Canada, followed by all the diverse Asian communities who've been going gaga about the promos of the keenly anticipated title.
