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1: What is Internet Marketing?
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>Internet marketing includes all activities related to driving website traffic. Search
engine optimization (SEO) is just one of many Internet marketing services which
includes pay-per-click management (like AdWords or Yahoo!/Overture), inbound linking
campaigns, online banner ads, industrial directory linking, and traditional forms
of advertising including mailers, ads and more to drive traffic to your site.
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2: What is Search Engine Optimization (SEO)? |
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Search Engine Optimization is the process of preparing a website in order to achieve
search engine rankings that drive traffic to your site. SEO is an ongoing process
beginning with the initial optimization of the site, monthly maintenance of the
site, regular evaluation of search results and adjustments to the site.
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3: Why is SEO Important?
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What good is having a web site if it is not being seen? 90% of Internet buyers are
turning to search engines to find the products they want. Google alone conducts
over 150 million searches a day. In fact, recent studies show that purchasers are
about 12 times more likely to buy your products or services after finding your site
through a search engine than all other traditional advertising methods combined
(including trade shows, print ads, direct mail, radio, and even television)... at
a fraction of the cost! Why? Simply put, when a consumer finds you through a search
engine they are ready to buy. With traditional forms of media, you are broadcasting
a message hoping to reach the right consumer at the right time.
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4: Isn't This Something We Can Do Ourselves?
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Large amounts of time, attention and expertise are needed to achieve the desired
results in such a constantly changing niche industry. The expense of adding personnel
and necessary resources alone would quickly outweigh the cost of hiring our firm,
which is why outsourcing SEO is by far the most popular method. Remember, Dynamix
has already established strong, ongoing relationships with all the top search engines,
and has experience professionals who are constantly researching the changes and
trends in this dynamic field.
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5: Why Should I Choose Dynamix?
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Dynamix has been in business for over a decade, has developed some of the earliest
sites on the Internet, and has an extensive background of satisfied SEO clients.
In fact, we manage over 100 internet marketing campaigns for a range of clients
in various product and service industries. Our highly skilled team of specialists
has a proven track record of SEO success, spanning many years and dozens of satisfied
clients. Other SEO companies may simply use software programs to do the work for
them, with little understanding or concern for the work itself. We believe that
personal knowledge and experience are far more important. Software applications
are a good tool, but they are just one ingredient to a much larger recipe. Many
SEO companies use underhanded, sneaky techniques in order to achieve higher rankings.
These techniques never work for long, and ultimately end in having the "optimized"
site banned from the search engines for using these tactics. Not only has the client
lost their initial investment, but they are also left with a banned domain name
and abysmal search engine rankings. Dynamix makes sure to use techniques that work
WITH the search engines, not against them. Additionally, Dynamix will provide an
unparalleled degree of personalized service. Your representative will speak directly
to, and work closely with, our SEO specialists assigned to your site. Our professionals
take a lot of pride in the work that they do, and we take the time to understand
your business, your competition, and your buyer's searching habits.
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6: What is the Deal with Pay-Per-Click (PPC)?
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Some Search Engines offer Pay-per-Click and Paid Inclusion services. Yahoo!/Overture
and Google Adwords are currently the most popular paid inclusion services. Pay Per
Click allows you to bid for top placement in their results. In this scenario, the
top placement for a particular search term goes to the highest bidder; the next
spot goes to the next highest, and so on. Each time a user clicks on your site via
the engine, you pay the price that you bid. The higher you bid, the higher you're
listed. This allows you to directly control where you show up in the search results.
Other Paid Inclusion services such as AskJeeves require you to pay a certain fee
in order to be included in that service's results. This guarantees that you are
listed under that site's directory, and that your site is "crawled" by their spiders
on a more regular basis, allowing your site updates to be picked up more frequently.
It does not guarantee exactly where you will show up in results.
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7: Which is better SEO vs. PPC? |
There are has been many differentiable factors between SEO and PPC. For example,
SEO offers natural Search Engine placements whereas PPC requires paying advertising
costs to promote your specific keywords. SEO is a long term strategy where the initial
upfront costs will be well worth it as PPC costs continue to rise. SEO will allow
you to receive an increasing amount of traffic over time and you don’t have to pay
for every visitor unlike PPC. SEO is a time consuming process that takes time for
your search engine rankings to increase but PPC offers the immediate results and
complete control to the advertiser.
Research shows that 70 percent of internet users click on natural listings (SEO),
versus 30 percent that choose paid listings (PPC). The natural links are perceived
as unbiased, therefore more credible then the paid links.
To make you understand well, let’s take a live example. When launching a new market
often we will run the PPC until the SEO catches up with the PPC at which time we
will either reduce or in most cases eliminate the PPC all together. This makes the
marginal cost of our next lead typically zero which is huge since we can then reinvest
what we would have put into marketing back into service oriented or brand oriented
activities or better yet profit since at the end of the day isn't that why we are
building our online brands anyway to make a profit and someday retire to the Bahamas
or some exotic place....
If you are aggressively growing your real estate practice in the short run you will
likely spend a similar amount on both your PPC as your SEO campaigns. Let's say
you invest $2500/month in your PPC campaign to generate 150 leads per month. That
means your lead cost is $16.66/lead. A typical SEO campaign may generate say 20
leads first month, 50 leads second month, 100 leads the third month and 150 leads
the fourth month leading up to say 300 leads a month after 8 months.
At the end of 8 months you cut back on your SEO optimization efforts to say $700/month
to maintain the 300 leads per month after that
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Obviously in the short run PPC will provide more leads for the dollars invested
but even before year end and somewhere around month four your SEO efforts should
overtake your PPC efforts meaning that your marginal cost per lead should be lower
than doing PPC. Also around month seven or eight your average cost for all leads
generated should be better than PPC. Now the question is where do you want to invest
your long term efforts, on SEO or PPC? I think the choice is clear... This is the
economics that we have built our real estate company around and you should to...
Obviously if you quit doing PPC your lead generating will drop to zero at the end
of one year. If you quit doing SEO at the end of one year you will get leads for
months if not years after your initial efforts. Now compare that to more traditional
methods of lead generation.
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8: Submitting to Thousands of Engines? |
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These services are not only a waste of your hard earned money, but they may actually
hurt your search engine results. There are less than 20 major search engines in
the United States, and they generate over 95% of the search engine traffic on the
Internet. Not only that, but the "thousands of other engines" out there generally
pull all of their ranking results directly from these larger engines. The services
that promise to submit your site to hundreds, or even thousands, of sites use submission
software packages that automate the process. The problem is that many of the major
search engines see this as a spamming technique, and as a result they will reject
your submission, or worse, ban your site from inclusion. More importantly, most
of these services only include submission, not optimization, as a part of their
deal. Submitting an un-optimized site to the engines simply will not improve your
rankings. If you don't plan on optimizing your site before submission then you shouldn't
bother submitting it at all. Dynamix's specialists are always up to date on the
major players in the search engine business, and will optimize your site specifically
with these engines in mind.
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9: I Already Have Meta-tags, Why SEO?
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A fewears ago, decent Meta tags were a great foundation to get good search engine
results. The game has changed dramatically, however, and Meta tags now play a very
small role in how well your site is positioned. Today, search engines use over 100
different factors when ranking your site, including page titles, content, link structure,
site popularity, filenames, directory structure, keyword density, and domain names,
just to name a few. Additionally, each search engine has its own unique set of criteria
for scoring and ranking these factors. As a result, it is necessary at times to
make adjustments to pages to achieve specific goals. To further complicate things,
search engines are constantly changing their individual criteria! Achieving top
ranking results is not as easy as having good meta-tags. It takes a good deal of
effort to achieve and maintain top search engine positions. Our SEO specialists
are well schooled in the proper techniques employed to get good search engine listings,
and will devote the necessary time and effort to make sure your site gets the rankings
you're looking for.
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10: How Long Before We See the SEO Results? |
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Each search engine and directory indexes sites at it's own pace. Some sites will
provide inclusion within a week, while most others may take 6-8 weeks to first visit
the site and additional time to index. As a result, it is hard to say exactly when
you will see results. As a general rule of thumb, it will take up to 12 weeks for
your site to be fully indexed upon completion of the optimization.
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11: How Do We Choose the Best Keywords?
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The first step in our SEO program is to sit down with you and develop your Keyword
Profile. Based on your initial input, we will use a combination of experience and
software programs to generate a list of the most effective and well-searched keywords
in your industry. We then work together to refine this list and compile the list
of keywords and phrases that will be most beneficial to your product or services.
You know your business and we know ours. We know how important it is to work together
to generate the most effective Keyword Profile possible. Yes, we will need access
to your web server in order to upload and periodically update pages. We do our best
to keep you informed every time we do an upload or make a change. It is vital that
anyone else who may be making changes to your site stays current with the optimized
pages we provide.
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12: Do You Have to Make Changes to Our Site?
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While many of the changes made to your site are done behind the scenes in the source
code, it may be necessary to make certain minor changes to your site's copy or layout.
In most cases, these changes are minimal. We post all changes made to the front
end of your site to our test server for your approval before we go live with the
changes. More importantly, most of these services only include submission, not optimization,
as a part of their deal. Submitting an un-optimized site to the engines simply will
not improve your rankings. If you don't plan on optimizing your site before submission
then you shouldn't bother submitting it at all. Dynamix's specialists are always
up to date on the major players in the search engine business, and will optimize
and submit your site specifically with these engines in mind. |
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13: Do you guarantee your SEO Services? |
As stated in the Google Guidelines for Webmasters, no one can technically “guarantee”
search engine rankings. The rankings are determined by secret algorithms that are
programmed by the search engines. No SEO firm has control over the algorithms, thus
none can guarantee rankings.
We can guarantee you will have top rankings on your target key phrases unless the
search engine algorithms change substantially. Please keep in mind that it could
take up to six months or more to achieve top rankings. |
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This is not a 'get rich quick scheme." It takes time, dedication, persistence and
financial commitment to get to the top of the search engines. The time frame varies
from a month to a year or more. Thankfully there are other ways to generate traffic
to your site during your waiting period; keep in mind, however, these web traffic
generation techniques are usually not free. |
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Different factors determine the time it takes to achieve top rankings, such
as:
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The competition for your key phrases How well you define your niche. |
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How long your site has been on the web
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The magnitude of your current web presence
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How much good content is provided on your site
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The strength of your SEO Package plan chosen |
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16: When will I start to get leads from my website? |
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Different factors determine the time it takes to achieve top rankings, such
as: |
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The competition for your key phrases how well you define your niche
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How long your site has been on the web
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The magnitude of your current web presence
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How much good content is provided on your site
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The strength of your SEO Maintenance plan |
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Dynamix Factory is a wholly owned subsidiary of Euvao Ltd, registered as a Limited
Company in England & Wales with Company No. 6533498, offering premium Internet
Marketing solutions across India, that include Search Engine Optimization, Pay-Per-Click
(PPC), Social Media Marketing, SEO Consultancy, Online Brand Management, Reputation
Management, Website Promotion, Website Optimization, SEO Solutions, Link Building,
Top Business Positioning and Branding Strategy |
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